John Armato

 John Armato is an “aha” hunter, seeking to understand what actually matters in any given communications opportunity. With his mantra of “Don’t just market, communicate; don’t just communicate, behave,” John helps corporate, nonprofit, and association clients identify they truest things they can say and the smartest things they can do to move and motivate audiences.

John joined FleishmanHillard in his hometown of Kansas City then moved to New York as co-chair of the firm’s global Brand Marketing practice. There he led the development of the “Marketplace Mandates,” which have been featured by Forbes. Now based in Sacramento, John focuses on narrative development and message delivery, presentation coaching, unique writing projects, mission-critical meeting facilitation, and professional development programs on strategic planning and creativity.

Many clients have used John’s North Star Narrative process, a Socratic approach to unearthing authentic brand narratives that some have called “transformative.” He has coached hundreds of spokespeople for opportunities ranging from townhall meetings to “Good Morning America.” He is a go-to writer for unique or demanding projects, which have ranged from white papers to brand manifestos, tag lines to corporate histories, C-suite speeches, and op-eds to even songs and coloring books.