Catch Jay on

Tuesday, May 19, 2020

at 11:00 am PST

Jay McBain


Jay McBain is one of the most visible and respected thought leaders in the global channel. Named to the Top 40 Under Forty by the Business Review as well as numerous channel magazines top influencer lists, he is often sought out for industry guidance and future trends. He has spent his 26-year career in various executive channel sales, marketing, and strategy roles within IBM, Lenovo, and ChannelEyes. Jay is the principal analyst for global channels, partnerships, and alliances at Forrester – one of the most influential global research and advisory firms in the world.

Jay's Topic:

The Future of the Channel: 10 Trends That Partners Can Exploit To Future-Proof Their Business

To sum 2020 up in simple terms, we are seeing a monumental shift in how buyers acquire products and services and how companies are reacting with their go-to-market and routes-to-market strategies. The $2.26 trillion of indirect technology spend will continue to grow, but grow more slowly than direct sales causing the 64% split to drop each year for the next decade. Find out where the opportunities are, what customers are spending high-margin services dollars on, and how to future-proof your IT business.